Représentation territorialisée de la performance. Les rapports de développement durable dans le secteur de la construction automobile et du transport aérien en Asie et en Europe

The territorial presentation of performance: the sustainability reports in automotive and aerial transport industries in Asia and EuropaThis research studies the sustainability reports of 18 automobile constructors and airlines companies for 2011. The study aims at identifying the objectives pursued by these firms and analyzing both similarities and differences. Introducing the concept of territory, we propose to consider sustainability reports as tools for a story-telling that would reconcile the social and the economic dimensions of the firms.