Environmental Management Systems (Ems) - Control Instrument of the Impact of the Organization Activities on the Environment

Abstract Due to the ability to create and use technology, the human being has found various ways to transform the resources of the Earth in all sorts of new materials, equipment and energy sources. At least since the last industrial revolution until now, each generation has added more technology to the received legacy, but at the same time, left the planet in a far more degraded state than the inherited condition. Within these changes, small and medium enterprises (SME) in their capacity as pillars of the economic development of a nation, have been compelled to change their previous strategies. Implementing an Environmental Management Systems (EMS) can be seen as the only way to connect the…

Human Security versus Human Development - Behavioristic Approach

Abstract Recent terrorist attacks in Brussels, Paris and Istanbul, are shaking a world bewildered of daily fear of violence, while the contemporary consumer has to deal with the “new wars” emerging in the context of the current socio-economic and political context. The issue is especially thorny since, most of the times, the “enemy” the citizens must face is unknown, not only when it comes to terrorist attacks, but also when dealing with the question of the “enemy” in foods purchased for consumption (food security) or the security of personal data when accessing and using the Internet (cyber security). Consequently, this paper attempts to highlight the way in which the safety and security n…

CHANGES IN CONSUMER S BEHAVIOR OF TOURISM PRODUCTS AND SERVICES

Culinary Tourism. A New Trend on the Tourism Market

Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism has recorded an ascending trending the last years, with a positive forecast for the following years. A possible explanation for this phenomenon is the orientation and encouragement of the tourist services providers to adopt regional development strategies that harness traditional local resources and products in a context where the contemporary consumer no longer only pursues the acquisition of products and services to meet their needs, but also looks forward to new experiences that are a delight for the senses. Against this background, the present paper aims to highlight so…

Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context

Abstract The current medical crisis and, implicitly, the economic one, generated by the Covid-19 pandemic have brought increased attention to the issue of brand-related consumer loyalty, as loyal consumers are the safest and most stable source of profit in the current economic and social context. It is well-known that there is no equality between the notions of consumer satisfaction and loyalty. The two notions are not synonymous, as consumer satisfaction is only a relative, but not sufficient condition to obtain consumer loyalty. This paper aims to take a systemic approach in discussing the issue of brand-related consumer loyalty, starting from the inputs, respectively the favorable factor…

Study of Behavior Dimensions of the European Consumer of Financial Products and Services

While marketing can be considered an activity mainly focused outside the organization, particularly on consumers, in order to meet their needs and gain profit, we cannot talk about a uniform implementation of marketing strategies, policies, and tactics for all areas, since the field of services and specifically of financial services entails customizing the marketing approach based on a provider-consumer relationship.

Particularities of the European Consumer’s Behavior in Online Environments

Abstract Although it is no longer a novelty that the Internet has now become “fashionable”, being a means of informing, socializing and trading, which is being increasingly used by the general public, it is now imperative to study the implications of its use both on the consumer, including all the roles that it can take (initiating, financing, influencing, decision making, actual consumption of goods and services) and on the marketer, who is forced to consider the Internet as a marketing tool that can be used as a lever to generate positive reactions from the consumers. Against this background, the orientation of the individuals towards the online environment, defined by specialized literat…