0000000000468904

AUTHOR

Ilze Medne

The role of digital information sources in the travel planning process

World Economic Forum’s Digital Transformation Initiative emphasizes that digitalisation in tourism is transforming the industry at an exponential rate across the globe. Current tourist behaviour patterns are changing not so much in travel habits as in the ways of finding and using travel information. These digitalisation changes are evident at all travel stages starting from dreaming about the future trip, planning and booking necessary tourism services, as well as sharing information and evaluating experiences. Tourist destination organisations and companies need to make strategic decisions, when sharing information, to reach the target audience in a smart and efficient way. The purpose of…

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Gagarina kauss. Hokejs kā dinamiska sistēma

Darbā tiek sniegti daži piemēri, kā matemātiskā modelēšana tiek izmantota, lai analizētu dažādas hokeja spēles situācijas. Hokejs tiek uzskatīts par dinamisku sistēmu, tomēr ir jāizmanto statistikas metodes, lai analizētu to. Vārtu gūšana ir Puasona process, kas atkarīgs no abu komandu spēles. Spēles rezultātu var ietekmēt spēle nevienādos sastāvos, vārtsarga maiņa pret sesto laukuma spēlētāju, mājas laukuma priekšrocība. Izslēgšanas spēļu sērijas rezultātiem vajadzētu būt atkarīgiem no regulārās sezonas, bet ne vienmēr uzvar komanda, kurai varbūtība uzvarēt pirms spēles ir lielāka.

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Tourism product/ service attribute influence on overall tourist satisfaction level in Riga

Tourist satisfaction is significant for successful destination marketing as it affects the choice of destination, consumption of tourism products and services as well as the decision to return to the destination and intentions to recommend the destination to other potential tourists. The mutual positive influence of customer satisfaction and loyalty is indisputably proven by empirical research studies carried out in different economic fields and industries, including tourism. The aim of the research was to study the satisfaction level of foreign tourists as consumers with various tourism product attributes in Riga and its influence on overall satisfaction and further consumer behaviour of t…

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Associative Perception of Latvia as a Travel Destination in European Target Markets

The image of the destination and its perception play an important role in distinguishing objectively comparable alternatives. The aim of the research was to find out the associative perceptions of Latvia as a tourism destination in Latvia’s target markets in Europe, as well as to investigate whether the current and potential Latvian tourism brands correspond with the associations of the people of these markets about holiday travel. The study involved data of three face-to-face surveys conducted in several places in Germany, Switzerland, and Austria in the summer of 2015, 2016, and 2017. The questionnaire was made to determine the recognition and the image of Latvia as tourism destination as…

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Personības faktori un ar mākslu saistīta pieredze kā prognozētāji estētiskajam vērtējumam abstraktu un reprezentatīvu gleznu gadījumā

Pētījuma mērķis bija noskaidrot personības faktoru un ar mākslu saistītas pieredzes saistības ar abstraktu un reprezentatīvu gleznu vērtējumu, kā arī pārbaudīt, cik lielā mērā tie prognozē šo estētisko vērtējumu. 283 respondenti elektroniski vērtēja 16 gleznu reprodukcijas, tad aizpildīja Lielā Piecnieka personības aptauju, kā arī atbildēja uz jautājumiem par iepriekšēju mākslas pieredzi. Pētījumā tika atklātas statistiksi nozīmīgas pozitīvas korelācijas starp abstraktu gleznu vērtējumu un atvērtību, kā arī ar mākslu saistītu pieredzi (gan mākslas, mākslas vēstures zināšanu līmeni, gan izstāžu un galeriju apmeklējuma biežumu). Reprezentatīvu gleznu vērtējums statistiksi nozīmīgi pozitīvi ko…

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Patērētāju apmierinātība Latvijas tūrisma tirgū

Elektroniskā versija nesatur pielikumus

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Use of information sources in outbound travel planning: case of the Netherlands and Belgium

In the Information Age travellers have a wide range of information that can be accessed by a variety of channels. The kind of information search travellers undertake and acquire will have significant consequences for the purchases they will make. There is a need for repeated studies to track possible changes in tourist behaviour for information search patterns as use of information sources and their combination evolve over the time. Understanding tourists’ information search peculiarities can be of use for tourism scholars and practitioners in the marketing planning process. Majority of European citizens are travelling mainly within their home country (Eurobarometer, 2014) still small count…

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