0000000000470890

AUTHOR

Franklin Velasco Vizcaíno

showing 1 related works from this author

The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

2019

In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisition of knowledge from social media seem to be decisive factors in determining sponsorship success....

Cultural StudiesProcess (engineering)media_common.quotation_subject05 social sciencesContext (language use)Advertising030229 sport sciencesNationalism03 medical and health sciences0302 clinical medicineFeelingImage transfer0502 economics and businessPatriotismSocial mediaSociology050212 sport leisure & tourismConsumer behaviourmedia_commonSport in Society
researchProduct