6533b820fe1ef96bd127a369
RESEARCH PRODUCT
The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
Franklin Velasco VizcaínoFranklin Velasco VizcaínoCarlos Pérez CamposManuel Alonso-dos-santossubject
Cultural StudiesProcess (engineering)media_common.quotation_subject05 social sciencesContext (language use)Advertising030229 sport sciencesNationalism03 medical and health sciences0302 clinical medicineFeelingImage transfer0502 economics and businessPatriotismSocial mediaSociology050212 sport leisure & tourismConsumer behaviourmedia_commondescription
In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisition of knowledge from social media seem to be decisive factors in determining sponsorship success....
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2019-05-25 | Sport in Society |