0000000000481460
AUTHOR
Sorin Borza
A Broad Analysis of Marketing Strategies for their Incorporation as Activities in a User Centred Process
Abstract The goal of this paper is to analyze the most important Marketing Strategies that can be used for the development of interactive systems. First of all, an extensive Mapping Study has been achieved, in order to search what relationship exists between Marketing and Usability. Furthermore, a study of the state of the art has been achieved to discover whether Marketing Techniques and HCI concepts already co-exist in the existing bibliography, and to what extent. Finally, a SWOT analysis has been presented of the most important marketing strategies that exist on the Market: Product, Price, Promotion and Place.
The Olt River pollution monitoring, using spatial analysis, analityc hierarchy process and technique for order preference by similarity methods
Abstract Environmental pollution is one of the most serious problems of the contemporary world. Chemical industry is one of the major sources of environmental pollutants. Human knowledge and experience is currently focused on the use of assessment methods and techniques before and during the onset of such activities. For instance, it is common to consider the integration of multiple constraining factors and also, taking into account their high complexity and the application of one of the various techniques of Multi-Criteria Decision Making. The purpose of this study is to determine the location of the least and most polluted areas from several sampling points on the Olt River, in Romania. I…
Automated system for data acquisition and monitoring
The Environmental management has become, with the development of human society a very important issue. There have been multiple systems that automatically monitors the environment. In this paper we propose a system that integrates GIS software and data acquisition software. In addition the proposed system implements new AHP multicriteria method that can get an answer online on each pollutant influence on limited geographical area in which the monitors. Factors pollutants of limited geographical areas are taken automatically by specific sensors through acquisition board. Labview software, with virtual instrument created by transferring them into a database Access. Access database they are ta…
Bio-Eco-Analysis for Risk Factors using GIS Software
Agriculture is a business sector ideally suited for the application of Geographic Information Systems (GIS) because it is natural resource based, requires the movement, distribution, and/or utilization of large quantities of products, goods, and services, and is increasingly required to record details of its business operations from the field to the marketplace. Nearly all agricultural data has some form of spatial component, and a GIS allows you to visualize information that might otherwise be difficult to interpret. Environment has a major impact on agriculture. In this paper we presented how GIS software can be used to analyze risk factors that influence agricultural production naturally…