0000000000484783

AUTHOR

Marta Rodríguez-castro

0000-0002-1399-9154

showing 2 related works from this author

Public Service Media’s Funding Crisis in the Face of the Digital Challenge

2020

The funding crisis of Public Service Media (PSM) is also a crisis affecting its legitimacy, business model, audience, innovation and transformation required to adapt to the current digital ecosystem, which is dominated by the changes in the access and consumption ways available to citizens, as well as by the new telecommunications global players. Eleven European countries have cut back the budgets of their public service media organizations during the past five years, and those which haven’t done it yet are facing adjustment plans until 2020. Besides financial pressures, European PSM is also facing increasing opposition from private operators, populist parties and the constant appetite for …

Strategic planningOpposition (politics)020206 networking & telecommunications02 engineering and technologyPublic administrationBusiness modelPoliticsDigital ecosystemSustainability0202 electrical engineering electronic engineering information engineering020201 artificial intelligence & image processingPublic serviceBusinessLegitimacy
researchProduct

Indicadores compuestos como metodología innovadora en Comunicación. Aplicación para la evaluación de los medios públicos europeos

2020

The currently dominant scientific production model in the field of Communication exhibits an excess of standardization towards mainly empirical work that is overwhelming caried out using quantitative techniques based on simple statistical analyses, in many cases limiting the presentation of results to a reading of the available data. This article presents an innovative proposal in this area, designed as a new form of dissemination and scientific presentation, with the objective of constructing three composite indicators that, when applied to European public service media, will enable the assessment of the perception of their social value, independence, and management efficiency. Another aim…

Multicriteria decisionIndicadores compuestosStandardizationComputer sciencemedia_common.quotation_subjectMétodos de investigación050801 communication & media studiesEfficiencyLibrary and Information SciencesPublic service mediaGestiónTV0508 media and communicationsEmpirical researchEficienciaRobustness (computer science)PerceptionValor socialmedia_common.cataloged_instanceCommunication sciencesEuropean unionInnovationmedia_commonSocial valueManagement scienceIndependenciaResearchCommunication05 social sciencesComposite indicatorsIndependenceManagementInnovaciónTelevisiónMedios de comunicación públicosInvestigaciónPublic serviceTelevision0509 other social sciences050904 information & library sciencesComunicaciónResearch methodsInformation Systems
researchProduct