0000000000524233
AUTHOR
Peter Samuelsson
Positive gender congruency effects on shopper responses:Field evidence from a gender egalitarian culture
National audience; This field study examined how customer-employee interactions are affected by the congruency between an employee's gender and the perceived gender image of the consumption context in one of the most gender equal cultures in the world (Scandinavia). Mystery shoppers had a service encounter with an employee across a set of physical commercial settings that were classified according to their gender image. The mystery shoppers noted the gender of the employee, provided employee evaluations, and indicated word-of-mouth (WOM) ratings. Shoppers who had a gender congruent service encounter (e.g., a female employee in a “feminine” consumption context) reported more favorable employ…
Classical-to-quantum crossover in electron on-demand emission
Emergence of a classical particle trajectory concept from the full quantum description is a key feature of quantum mechanics. Recent progress of solid state on-demand sources has brought single-electron manipulation into the quantum regime, however, the quantum-to-classical crossover remains unprobed. Here we describe theoretically a mechanism for generating single-electron wave packets by tunneling from a driven localized state, and show how to tune the degree of quantumness. Applying our theory to existing on-demand sources, we demonstrate the feasibility of an experimental investigation of quantum-to-classical crossover for single electrons, and open up yet unexplored potential for few-e…