0000000000531793
AUTHOR
Lise Aase
Innovation processes in stigmatized industry vs. non - stigmatized
The gambling industry is one of the oldest professions in our history, and from the start until now, the industry has changed. The industry has gone from being a land – based activity to an online based activity in recent years. Due to tremendous technological innovations, the number of problem gamblers has increased– resulting in the gambling industry being considered a stigmatized industry. This thesis aims to shed more light on how stigmatized businesses innovate their services and tries to fill some of the gaps in the existing literature. Furthermore, this thesis compares the gambling industry to the Video – on – Demand (VoD) industry, as they are both online service providers, offering…
Innovation processes in a stigmatized industry vs. non – stigmatized industry
The gambling industry is one of the oldest professions in our history, and from the start until now, the industry has changed. The industry has gone from being a land – based activity to an online based activity in recent years. Due to tremendous technological innovations, the number of problem gamblers has increased– resulting in the gambling industry being considered a stigmatized industry. This thesis aims to shed more light on how stigmatized businesses innovate their services and tries to fill some of the gaps in the existing literature. Furthermore, this thesis compares the gambling industry to the Video – on – Demand (VoD) industry, as they are both online service providers, offering…