0000000000546092
AUTHOR
Anabela Marto
Sim Handbook - A practical guide for applying Social Marketing in the disability sector
This handbook is one of the outputs of the SIM project, funded by the European Erasmus+ Programme (grant ID 2019-1-PT01-KA204-060716), which tackles the need to improve the social inclusion of disadvantaged groups, specifically those with disabilities. The handbook can be used as guided course curriculum or as a self-study book. The handbook will contribute to social sector to integrate a methodology very useful to tackle problems from a practical perspective. THE HANDBOOK IS DESIGNED FOR: • Social educators in charge of improving the competences of disadvantaged groups (midstream level) and their supervisors (strategic level). In other words, people working in social inclusion about social…
Pedagogical strategy. Social marketing for social inclusion: case studies
The Social Inclusion Marketing (SIM) Project, which is financed by the Erasmus+ Programme, is the outcome of a concerted 3-year effort between partners and specialists who have developed specialized training on social marketing strategies to put into practice in social organizations. In sum, the motto is Social Marketing for Social Inclusion. It builds on the experience and expertise of four partner organizations – two universities and two nonprofit institutions working with people with disabilities. Their approach is based on practical training and study cases learning, action research and inter-disciplinary thinking. The project was designed to integrate the theoretical framework of socia…