0000000000546566

AUTHOR

Laurence Attuel-mendes

showing 3 related works from this author

Le client au centre de la stratégie digitale

2016

International audience

StratégieConsommateur[SHS.GESTION]Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administrationComputingMilieux_MISCELLANEOUS
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The quality of interaction from email to Web 2.0 in customer service in the sector of online banking: A comparative analysis of the American and Fren…

2010

International audience

[SHS.GESTION]Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administrationComputingMilieux_MISCELLANEOUS
researchProduct

Les évolutions de l'urbanisme commercial et des rapports de force dans le canal de distribution : Impact sur les stratégies des détaillants

2015

The goal of this paper is to propose an analysis of the multiple evolutions, which frequently seem contradictory, of the laws that regulate the commercial urbanism along with the functioning of distribution channel of great consumption products in France. This research highlights the contrast between comprehensive regulations that lead to deep change in firm strategies, and limited rules that perturb the relationships between distribution channel members and result in a contentious functioning of channels.

distribution[SHS.GESTION]Humanities and Social Sciences/Business administrationcommerce de détail[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration
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