Les évolutions de l'urbanisme commercial et des rapports de force dans le canal de distribution : Impact sur les stratégies des détaillants

6533b83afe1ef96bd12a7712

RESEARCH PRODUCT

Les évolutions de l'urbanisme commercial et des rapports de force dans le canal de distribution : Impact sur les stratégies des détaillants

Laurence Attuel-mendes Marc Filser Jean-françois Notebaert

subject

distribution [SHS.GESTION]Humanities and Social Sciences/Business administration commerce de détail [SHS.GESTION] Humanities and Social Sciences/Business administration [ SHS.GESTION ] Humanities and Social Sciences/Business administration

description

The goal of this paper is to propose an analysis of the multiple evolutions, which frequently seem contradictory, of the laws that regulate the commercial urbanism along with the functioning of distribution channel of great consumption products in France. This research highlights the contrast between comprehensive regulations that lead to deep change in firm strategies, and limited rules that perturb the relationships between distribution channel members and result in a contentious functioning of channels.

year	journal	country	edition	language
2015-01-01

https://halshs.archives-ouvertes.fr/halshs-01288017

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