The Role of Partnerships in the Development of the Short Chains of Organic Honey Distribution

Abstract The bees were declared the most important living beings on the planet. They act as natural indicators of the state of the environment, protect and maintain ecosystems and contribute to genetic and biotic diversity. Due to its socio-economic and scientific role, beekeeping is an activity that contributes to the development of the rural area. In the analysis we have chosen Hunedoara County, considering its national position and prospects for the development of organic beekeeping. The elaboration of the PESTEL analysis ensures a long-term perspective of the apiculture strategy in Hunedoara County. In order to dispose of bee products (honey, organic honey, pollen, propolis, etc.) in op…