A Research Agenda for Evaluating Strength of Internal Preferences and External Influences in Consumer Smartphone Switching
This article proposes a research agenda to study what causes consumers to switch smartphone manufacturer and operating system brands. International consumer survey is planned for data collection and structural equation modeling method will be used to extrapolate whether internal preferences play a larger role than external influences in consumers’ switching behavior. The effects are expected to be moderated by behavioral control, subjective uncertainty and prior switching experience and controlled with a set of constraint variables. As a theoretical contribution, we propose a new theory to evaluate switching primarily through the latent construct of magnitude of switch. Potential practical …
Three Stages of Consumers’ Multi-Stage Dichotomic Switching Process Pre-Switch, switch, and post-switch
This research examines why and how consumers switch their mobile phones. We propose a framework that is grounded on decision-making and motivational theories and draws on the findings from a multinational qualitative survey on consumers’ mobile phone switching process. We show that consumers’ pre-switching decisions are affected by push and pull factors, their mobile phone selections are based on utilitarian or hedonic values, and their justifications for switching are based on cognition or affect. Furthermore, we identify two archetypical routes (i.e., cognitive and affective routes) and three conjoint routes that explain the dichotomic switching processes in pre-switch, switch, and post-s…
A tale of two frames : Exploring the role of framing in the use discontinuance of volitionally adopted technology
https://doi.org/10.1111/isj.12355 The discontinuance of volitional IS (i.e., information systems adopted, used and discontinued at will) has recently attracted remarkable attention from academics and practitioners alike. However, most research to date has been ahistorical. Ignoring the temporal progression can be problematic when the phenomenon under investigation is dynamic and evolving. To balance this, we adopt a stage modelling approach to understand the process ending with the technology use being discontinued by users of a popular crowdsourcing platform. Two questions guided our investigation: (1) Why do users discontinue using an IS they have volitionally adopted and used? (2) How do…
Entrepreneurial Opportunities Created by Electronic Grocery Shopping
Current trading of daily consumer goods, groceries, is based on large chain masters as co-ordinators and extensive use of small companies as subcontractors, stores as customer front-ends and self-service as means for picking-up and home delivery of the goods. Our research aims at sketching what will be their role in the age of Internet storefronts and seamlessly interlinked information system. We use task analysis to reveal the areas of opportunities created for entrepreneurs by changing industry operations and structure. The analysis is based on literature on entrepreneurs, explorative survey on EGSs (Electronic Grocery Shops) around the world on the Internet, and on the experiences of the…