0000000000563074
AUTHOR
Jung-soo Son
How does culture affects the belief on rice cooking? Cross cultural study among Korea, Japan, Thailand and France
How does culture affects the belief on rice cooking? Cross cultural study among Korea, Japan, Thailand and France. 9. Pangborn sensory science symposium
Consumers' attitude towards rice cooking processes in Korea, Japan, Thailand and France
UT: 000317947100009; International audience; Concerns and attitudes towards nutrition, health, safety, commodity, and sensory appeal are the factors determining cooking processes in one's everyday life. A picture-word matching task was conducted in order to compare consumer's opinion on seven common rice-cooking processes (rinsing, soaking, adding other kinds of rice, cereals, and beans, brown rice germination, rapid-boiling, pressure-cooking, and steaming) in Korea, Japan, Thailand, and France. The results showed that, in each country, the more familiar a cooking process is, the more it is associated with sensory quality. Pressure-cooking, soaking and rapid-boiling were positively matched …