0000000000563075

AUTHOR

Vinh-bao Do

showing 2 related works from this author

How does culture affects the belief on rice cooking? Cross cultural study among Korea, Japan, Thailand and France

2011

How does culture affects the belief on rice cooking? Cross cultural study among Korea, Japan, Thailand and France. 9. Pangborn sensory science symposium

culture (sociologie)[SHS.ANTHRO-SE] Humanities and Social Sciences/Social Anthropology and ethnologyriz cuit[ SDV.AEN ] Life Sciences [q-bio]/Food and Nutritionkoreafood and beverages[SHS.ANTHRO-SE]Humanities and Social Sciences/Social Anthropology and ethnologycoréethaïlandehumanities[SDV.AEN] Life Sciences [q-bio]/Food and Nutrition[ SHS.ANTHRO-SE ] Humanities and Social Sciences/Social Anthropology and ethnologyFrance[SDV.AEN]Life Sciences [q-bio]/Food and Nutritioncroyancebeliefjapon
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Opinions on Wine in a New Consumer Country: A Comparative Study of Vietnam and France

2009

Historically, wine was introduced in Vietnam by the French. Further to develop wine consumption in Vietnam, this paper examined the opinions and motivations for wine drinking in a group of Vietnamese consumers and potential consumers. Their concerns were compared with the opinions and motivations expressed by a group of participants from France, considered as a ‘traditional’ consumer country. Our results showed that in Vietnam wine-drinking motivations are characterised by utilitarian and symbolic aspects rather than experiential ones. Certain cultural characteristics of Vietnamese consumers are put forward to explain their motivations.

WineConsumption (economics)VietnameselanguageAdvertisingBusinessHorticultureExperiential learninglanguage.human_languageConsumer behaviourFood ScienceJournal of Wine Research
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