CROSS-CULTURAL PERCEPTIONS OF THE IDEAL SELF-CONCEPT

Self-Perceptions of Sicilian Male Youth

An Italian version of the AVA was included in the test battery for a pilot study of Project Talent in Sicily. Ss were 395 male students attending a public technical school in Palermo, Sicily. Profiles of basic self and social self-concepts, as well as the composite self-concept yielded by the AVA, were analyzed for the Sicilian sample. The latter were also compared with those for an American normative sample ( N = 7732). Two heavily concentrated clusters were noted in the self-perceptions of the Sicilians in contrast to those of the American sample which are more evenly distributed throughout the personality spheroid comprising the AVA model.

Technique for prediction of outcome of election of national leaders.

A technique is presented for evaluating the degree of support a candidate for national public office is likely to have at the polls. The technique involves the use of an adjective check list, Activity Vector Analysis (AVA), for which forms are available in French, Spanish, German, and Italian. Data are presented and discussed relative to a study made by the authors using this technique of public-image analysis just prior to the 1964 presidential elections in the United States. The data are based on the personality profiles of Johnson and Goldwater obtained from the public images held of these two candidates by 672 adults drawn from a population of voters representing a wide geographical di…