The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis

2020

Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor Analysis and AGIL methods were applied. The results show five Key-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in relationships

6. Consumption of pasta in Italy: factors affecting preferences

2020

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

2020

This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e. adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Also, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories helping environment…

Circular economy and agritourism: a sustainable behavioral model for tourists and farmers in the post-COVID era.

2023

Introduction: In recent years, issues related to environmental and ecosystem protection have been given greater consideration than in the past. The goal of adopting sustainable development models is vigorously pursued in the European Union and is reflected concretely in the new Common Agricultural Policy 20232027. The circular economy can certainly be an emerging economic response that can eectively replace growth models centered on a linear view. Agriculture and tourism are two crucial sectors where the “green transition” should be encouraged to help achieve sustainability goals through economic circularity. Agritourism’s activity may be relevant in contributing to a behavioral change based…

Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation?

2019

The aim of this study is to know Italian consumers’ preferences for Pasta and consumption habits. Food culture and concerns about food security and product innovation were investigated. A sample of Italian consumers was interviewed. Consumer’ profile, motivations and purchasing behavior were described. Relationships between observed variables and the latent constructs that explain the preferences were highlighted. There is asymmetric information between consumers and producers. Consumers believe Pasta is made with Italian grains, and therefore it is healthy and safe, although that’s not always the case. Intrinsic and extrinsic high quality, which derives from growing and production technolo…

Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines

2022

The Italian wine industry is strongly committed to sustainability. Among the numerous sustainability certifications and programs implemented in Italy for the wine sector, SOStain is the oldest at the regional level. The SOStain Foundation promotes the voluntary application of a sustainability program, developed in 2010 in Sicily (Southern Italy). The requirements of the SOStain specifications are connected to the new CAP 2023–2027 objectives; therefore, companies preparing for the new challenges of future winemaking might be interested in joining the SOStain Foundation for greening production practices. The objective of this study was to learn producers’ and consumers’ opinions about motiva…

La filiera siciliana della pasta: un'applicazione della netchain analysis

2016

The system of Sicilian durum wheat is facing, as indeed is happening to the entire food system, the evolution of consumption patterns toward higher quality requirements: health-wise, primarily, but also including some intangible requirements. Recent acquisitions in the field of healthy food, have called attention to some specific characteristics of Sicilian durum wheat. The durum wheat sector represents a major landmark for regional agriculture, being by far the most widespread arable crop in Sicily; a crop that, over the past 30 years, has evolved considerably, due to the impact of EU regulations. Currently, the whole Sicilian cereal-pasta chain shows shortcomings in organization and size,…

Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism

2022

Wine Routes develop inside the larger context of wine tourism (WT), which is increasingly important for rural communities. Italy is one of the most important countries in the world for wine production and tourism. Sicily is one of the leading regions in Italy for wine production and wine tourists. This study focuses on the Sicilian wine routes (SWRs) and gives an excursus of their development during the last ten years, highlighting strengths and weaknesses. Moreover, the study wants to make an attempt to bridge the existing gap in the literature and highlight the nature and extent of the contribution of the SWR to the development of the WT ‘product’ from the perspective of the increasingly …

Consumer acceptance and primary drivers of liking for small fruits

2018

Small fruit grow naturally in northern Italy, but also in the Sicilian region (southern Italy) there are some areas with the essential climatic conditions for the development of this crop. Nevertheless, according to official statistics, the quantities of fresh small fruits placed on the Italian market are lower than in other European countries. The objective of this study was to assess consumer acceptance for sensory attributes and other intrinsic and extrinsic quality parameters of fresh small fruit, in order to know the primary drivers of liking and have a first understanding of reasons for the poor domestic consumption. Six focus groups with sensory test were carried out to assess consum…

Pasta experience: Eating with the five senses - a pilot study

2018

Dried pasta is the Italian food “par excellence”. Traditional foods have characteristics that can stimulate or evoke in the consumer sensorial stimuli and experiences, especially when these foods are consumed in a typical-traditional restaurant. Traditional restaurants can use sensory marketing as a promotional advantage, creating a unique and original atmosphere that can represent their main way of differentiation. The aims of this paper are to know consumer liking with regard to two high quality types of Sicilian pasta, common dried pasta, and whole-wheat pasta, consumed in three different venues of a typical-traditional Italian franchised restaurant, and to measure the influence of envir…

Consumption of spices and ethnic contamination in the daily diet of Italians - consumers’ preferences and modification of eating habits

2021

AbstractCurrently, consumers appear to have diversified characteristics with regard to food tastes and consumption habits. The globalization of markets and the migration phenomenon contributed to the modification of food preferences of consumers who gradually introduce into their eating habits foods and recipes typical of the tradition of foreign countries. In this scenario, also in Italy, it is going to increase the use of “foreign products” with the consequent fusion of traditional cuisine techniques and recipes with ingredients that are typical of foreign countries and cultures. Foods and ingredients originally consumed in Asian or South American countries are increasingly consumed by It…

The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine

2018

Purpose This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for consumers. Specifically examines which dimensions of communication are effectively used by wineries to stimulate, in wine consumers, emotions that link passito wine with the territory of Pantelleria. Design/methodology/approach All websites of wineries producing passito wine in Pantelleria were analyzed using the adaptation, goal-attainment, integration and latent pattern maintenance (AGIL) scheme for measuring communication dimensions. Findings Results suggest that wineries and stakeholders should apply territory-…

Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test

2017

ABSTRACTThe market of berries is a niche of high value in Italy. Small fruit’s healthy properties are well known in the international market, but little is known about the reason for a low commercialization rate of fresh small fruit in Italy. The objective of this study was to assess consumer preferences in Italy for selected berry species. Moreover, the study aims to identify the relevant attributes of berries that affect the demand for this produce according to consumers and to compare these attributes. We assessed relevant attributes affecting the demand for fresh berries for different consumers’ profiles and compared berries’ attributes rankings. The results reveal high concordance betw…

Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet

2022

Spumante wines produced in Sicily region (southern Italy) have sensorial characteristics significantly different from those produced in other Italian regions, because of the great differences of terroir. Offering a product included in a coherent and consistent context allows consumers to differentiate in the marketplace. The aim of this study is to propose solutions for Sicilian wineries for positioning Sicilian Spumante in the market, based on empirical data. Moreover, it was investigated whether a positive experience in a context consistent with the Sicilian sparkling wines could influence consumers’ consumption intentions. A blind sensory test was performed by 146 expert wine tasters. Op…

Study of product repositioning for the Marsala Vergine DOC wine

2017

Italian production of wine is very diversified and Sicily is one of the major regions with regards to quality and quantity of wine. The Marsala is the oldest fortified Sicilian wine, which is very valuable because of its organoleptic qualities and its production process. Marsala wine has been gaining for over a century in the Italian and foreign market, but, after a century of fame, it entered a long phase of decline because of inappropriate producers' decisions and new competitors. The objective of this study is to investigate strengths, weaknesses, opportunities and treats of Marsala Vergine DOC wine for repositioning the product in the market. The focus group and factor analysis were car…

Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

2020

This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Additionally, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories, helping e…

Il processo produttivo ed i costi di produzione del grano duro in Puglia

2008

La coltivazione del grano tenero in Sicilia: prime valutazioni economiche

2013

The Sicilian 2007-2013 Rural Development Program of Sicily, by the measure 1.2.3 "Enhance of the added value of agricultural and forestry products", created the conditions for the conclusion of supply contracts between a milling company and 18 Sicilian farmers who are committed to annually grow about 600 hectares of common wheat in 2010-2013. With reference to the years 2010-2012, a survey was conducted using data collected from 4 of the 18 grain farms involved in the initiative that have grown in this period both durum and common wheat, in order to quantify the key economic parameters and to allow an initial comparison. The evaluation showed interesting results for the common wheat both fr…

Wine Consumer Preferences and Attitude in Colombia

2015

During the last third of the twentieth century the world wine market became significantly competitive. Consumption declined in the traditional wine producing and consuming countries, while competition emerged from such 'New World' nations as the United States, Australia and Chile, and prosperous consumers chose quality rather than quantity in consumption (Bisson L. F. et al., 2002). Over the last decade, the wine industry has become increasingly globalized (Velikova N. et al., 2013). Global outlook of wine market is characterized by a supply higher than demand, which results in an even more competitive environment. Many wine producers look for new opportunities to increase their sales and e…

Il turismo nell’isola di Pantelleria

2007

Analisi tecnico-economiche dell’olivicoltura meridionale

2007

IL PROCESSO PRODUTTIVO DEL GRANO DURO IN SICILIA

2004

I PRODOTTI TIPICI DELLA REGIONE SICILIA

2004

Il costo di Produzione e la redditività dell'azienda olivicola

2007

Il processo produttivo ed i costi di produzione del grano duro in regime di biologico in Sicilia

2008

Il processo produttivo ed i costi di produzione del grano duro in Tunisia

2008

Aspetti economici ed organizzativi delle imprese olivicole ed olearie in Sicilia

2010

il lavoro, frutto di una indagine sugli aspetti tecnico economici della olivicoltura siciliana,analizza la competitività delle aziende olivicole ed olearie sicialiane, attraverso lo studio delle principalicaratteristiche strutturali e tecnico economiche (tipo di impresa,ampiezze aziendali età delle piantagioni,ecc)in tre provincie siciliane (trapani, palermo ed agrigento)

Il consumo della pasta

2014

Conclusioni

2007

L'AZIENDA ED IL PROCESSO PRODUTTIVO IN GRECIA ED IN SPAGNA

2007

L’isola di Pantelleria

2007

Traceability and Labelling of Food Products from the Consumer Perspective

2017

Traceability of food products plays an important role in improving value chain processes of businesses and their reputation in the marketplace. In the past few years, consumers' concerns about food quality and personal health have been closely related to a continuous improvement of traceability systems and government regulation. Labeling of food products is a very important tool for consumers to acquire information about the quality of food, particularly at the purchase decision stage of the buying process. The objective of this research is to know consumers' preferences in regards to information contained in food labels. More particularly, this study focuses on what information is required…

Estimation of Role of Sicilian Region on Production of Quality Wines. A Comparison between the Best Sicilian and Italian Wines by Using Influential W…

2016

Abstract Sicilian region (Southern Italy) has always been the larger Italian wine producer, because of their terroir (i.e. climate, soil and cultivar) and the extension of the vineyard area. For a long time, in the past, Sicilian vineyards produced only wine for blending or for bulk wine consumption. However, the quality of wine production in the Sicilian region has raised significantly over the past years, due to numerous factors, including, primarily, the development of manufacturing techniques, the major business investments of wineries, and the better legislation for protection of quality wines. These factors, combined with producers' targeted marketing strategies and actions, have grea…

La selta del biologico tra crisi economica e crisi alimentare: il caso del mercato di Palermo

2009

Abstract A partire dalla seconda metà del 2008 la crisi finanziaria che ha colpito l’economia mondiale, ha determinato la stagnazione dei consumi alimentari e un cambiamento nel comportamento di acquisto dei consumatori. La preoccupazione per il futuro e la riduzione del reddito disponibile, che limita la capacità di acquisto delle famiglie, hanno determinato variazioni sulla spesa alimentare in relazione sia ai quantitativi che alla composizione del paniere. Alla preoccupazione per la crisi economica, si accompagna quella per la contaminazione dei cibi causata dal susseguirsi nel tempo di numerosi scandali alimentari (mucca pazza, influenza aviaria, melamina nel latte cinese, formaggi cont…

Opportunità di sviluppo per il comparto carne, una analisi territoriale

2014

Il processo produttivo grano duro

2005

IL PROCESSO PRODUTTIVO ED I COSTI DI PRODUZIONE DEL GRANO DURO NELLE MARCHE

2007

LE IMPRESE OLIVICOLE ED OLEARIE IN SICILIA: VALUTAZIONE DEGLI ASPETTI ECONOMICI ED ORGANIZZATIVI

2007

Il comparto olivicolo-oleario rappresenta una risorsa importante dell''agricoltura della Regione Sicilia. Il presente lavoro analizza gli aspetti tecnico-economici dei nuovi modelli olivicoli presenti nella regione, ed effettua un confronto con quelli tradizionali. Lo studio mette in evidenza la debolezza economica di molte imprese olivicole. Solo un processo di valorizzazione delle produzioni, infatti, garantisce un maggior valore aggiunto.

IL PROCESSO PRODUTTIVO ED I COSTI DI PRODUZIONE DEL GRANO DURO IN SICILIA

2007

Produzione e mercato dell'olio di oliva

2007

Grano duro in Sicilia, con i contributi conviene

2007

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Il processo produttivo ed i costi di produzione del grano duro in convenzionale in Sicilia

2008

L’allevamento bovino nella valle del Torto: un caso di zootecnia sostenibile in Sicilia

2011

In spite of not being the main activities of Sicilian agriculture, zootechny plays a very important social role, even more than economic, for a large part of Sicily. The crisis that has hit the industry since early 2000s, and particularly cattle livestock, caused the closure of many holdings and a strong decrease in the number of animals bred, both meat and dairy cattle. The beef cattle population in the Valle del Torto, in the province of Palermo (area covered by this study), for many decades has significantly contributed to the development of a rural community that trough this activity created his own wealth, income and economic stability. The crisis that over the last decade has affected…

IL CASO SICILIA

2005

In sicilia, la coltura dell'olivo presenta connotazioi particolari connesse a fattori paesagistici e ad una plurisecolare tradizione. Il presente lavoro studia appunto gli aspetti socio-economici ed agronomici di tale produzione nell'isola.

Il costo di produzione del grano duro.

2005

Agricultural quality products for territorial evaluation and tourism development in Sicily: the Pantelleria case

2010

The Agri-Food system is determined and conditioned by the effects of great phenomena, strictly related to territorial, environmental, social, political and economical aspects. Thus, agriculture has to carry out complex roles within the multi-functionality framework throughout production of healthy products, safeguard and protection of environment and territory, preservation and safeguard of bio-diversity, and by supplying goods and services to public, integrating with industry and agrifood distribution. Within such scenery, developed Countries, and in particular those of the EU, carry out strategies in order to adjust to new agrifood market conditions, and to respond to citizens-consumers i…

Mediterranean Diet, Sustainability, and Tourism—A Study of the Market’s Demand and Knowledge

2023

Globalization intensified competitiveness among agribusinesses worldwide in recent years. The European Commission focused on enhancing sustainable agriculture and food products’ territorial uniqueness for competing in the international market. The Mediterranean diet (MD) is a model of feeding and lifestyle belonging to the ancient Mediterranean culture, which also embodies a sustainable food system. Therefore, in 2010, UNESCO recognized the MD as Intangible Cultural Heritage of Humanity, and Sicily (southern Italy) is its official physical site. Despite its worldwide fame, the notion of the MD runs the risk of being mystified because it is described most often as something that does not cor…

Analisi economica del processo produttivo: le imprese rilevate

2007

Tecniche colturali e costi di produzione del grano duro in biologico

2005

Il processo produttivo grano duro in Grecia.

2005

L'Evoluzione edilizia

2007

Le imprese leader

2007

L'allevamento bovino nella Vale del Torto: un caso di zootecnia sostenibile in Sicilia

2011

La zootecnia pur non risultando tra le principali attività del settore agricolo siciliano, riveste un ruolo di estrema importanza sociale, ancor più che economica, per ampie zone della Sicilia. La crisi che dagli inizi degli anni 2000 investe il settore, ed in particolare quello bovino, ha provocato tanto la chiusura di un elevato numero di allevamenti che una forte contrazione dei capi allevati, siano essi ad indirizzo carne che ad indirizzo latte. La zootecnia bovina ad indirizzo carne presente nella Valle del Torto, in provincia di Palermo e zona oggetto del presente studio, ha per molti decenni decisamente contribuito allo sviluppo di una comunità rurale che su questa attività ha creato…

L’evoluzione della popolazione

2007

DEFINIZIONE DELLO STUDIO

2007

Aspetti economici della produzione di grano duro biologico in Sicilia

2005

IRRIGAZIONE E SVILUPPO AGRICOLO: evoluzione dell’uso dell’acqua ed effetti sul valore del prodotto

2006

In Italia l'agricoltura, adattandosi ai diversi ambienti ha sviluppato colture e tecniche con forti caratteri di specificità locali, tanto da originate distinti sistemi agricoli nei quali la pratica irrigua assume anch'essa caratteristiche assai differenziate. Da decenni si osserva una contrazione della superficie agricola che negli anni più recenti ha interessato anche le superfici irrigue. Pur in un contesto profondamente mutato che si caratterizza per un nuovo ruolo dell'agricoltura (multifunzionale), l'importanza dell'irrigazione nell'attivare processi di sviluppo non sembra declinare. In particolare le aree meridionali trovano nella disponibilità di acque irrigue l'elemento cruciale de…

Le vin sicilien entre histoire et technologie

2010

Dans le marché vitivinicole, au niveau national et international, la compétition entre les producteurs est toujours plus intense et dynamique et, par conséquence, pour l'entreprise il est de plus en plus importante la communication de son image. En même temps l'évolution technologique qui détermine le continu changement dans la façon de faire communication, a ajouté aux chaines de communication traditionnelles celle d'Internet et les systèmes à lui joints. L'accès au Web maintenant n'est plus lié seulement à l'utilisation du personal computer mais, à présent, les usagers peuvent se connecter à tout instant et de n'importe quel lieu à travers les nouveaux systèmes reliés à la téléphonie mobi…