Embracing social media in sport management education: perspectives for its use in the classroom

The rise of social media has reshaped today's society by affectinghow people communicate and build social relationships.The sports industry has not been indifferent to these shifts and embraced these communication tools.Indeed, social media is an essential management element in the day-to-day routine of sports managers. Furthermore, athletes, coaches, clubs, professional leagues, federations, and other sport actors have also adopted the use of social media. Therefore, owing to the increasing prevalence and growing role of social media in the sports industry, the mastery of digital skills related to the useof social media is one of the aspects that is most sought after by employers. In fact,…