Perception-Based Study on the Value of Nature to People and Land Sparing for Nature in Brazil and Poland

Understanding perception about nature is paramount to understanding human behavior and decision making on the environment. We performed a survey-based study in Brazil and Poland to better understand the perception of land sparing for nature and the perceived value of nature. The countries were selected by intentional sampling and given their importance for local and global biodiversity conservation, and complex socio-ecological context of conservation versus agroforestry business. We performed an online questionnaire (N = 1030) in Brazil and face-to-face interviews in Poland (N = 322). We found that Brazilian respondents demonstrated more pro-environmental attitudes than Polish survey parti…