0000000000613775

AUTHOR

Caroline Mothe

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Managing skunkworks to achieve ambidexterity: The Robinson Crusoe effect

2021

Abstract Literature on ambidexterity emphasizes the need for both exploration and exploitation. Large firms usually choose to implement structural ambidexterity to separate both activities. We here focus on an extreme case of such structural partitioning implemented as a secret skunkworks project in a large French automotive company. A qualitative survey using both primary and secondary data shows that the major basic and initial characteristics of a skunkworks (i.e. secrecy, urgency, and autonomy) created favorable conditions for the technological exploration. However, exploitation failed due to precisely those same characteristics coupled with the fact that the project did not respond to …

business.industryStrategy and Managementmedia_common.quotation_subject05 social sciencesAutomotive industrySkunkworks projectQualitative surveySupply and demand0502 economics and businessSecrecy050211 marketingBusiness050203 business & managementAutonomyIndustrial organizationmedia_commonAmbidexterityEuropean Management Journal
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