0000000000623902

AUTHOR

Marc Fischer

showing 2 related works from this author

General overview: European Integrated project on Aerosol Cloud Climate and Air Quality interactions (EUCAARI)-integrating aerosol research from nano …

2011

In this paper we describe and summarize the main achievements of the European Aerosol Cloud Climate and Air Quality Interactions project (EUCAARI). EUCAARI started on 1 January 2007 and ended on 31 December 2010 leaving a rich legacy including: (a) a comprehensive database with a year of observations of the physical, chemical and optical properties of aerosol particles over Europe, (b) comprehensive aerosol measurements in four developing countries, (c) a database of airborne measurements of aerosols and clouds over Europe during May 2008, (d) comprehensive modeling tools to study aerosol processes fron nano to global scale and their effects on climate and air quality. In addition a new Pan…

Atmospheric ScienceEuropean aerosol010504 meteorology & atmospheric sciencesaerosolAerosol radiative forcingClimateclouds010501 environmental sciencesAtmospheric sciences01 natural scienceslcsh:Chemistry/dk/atira/pure/sustainabledevelopmentgoals/climate_actionAerosol cloud11. SustainabilitySDG 13 - Climate Actionddc:550particle propertiesEnvironmental policysaturation vapor-pressureschemical-transport modelMiljövetenskapair qualitylcsh:QC1-999General Circulation Model/dk/atira/pure/subjectarea/asjc/1900/1902EUCAARIEELS - Earth Environmental and Life SciencesION-INDUCED NUCLEATIONChemical transport modelMeteorologyEarth & EnvironmentEnergy / Geological Survey NetherlandsSIMULATION CHAMBER SAPHIRnuclei number concentrationSECONDARY ORGANIC AEROSOLpure component propertiesAir quality indexEnvironmental quality0105 earth and related environmental sciencesPARTICLE FORMATION EVENTSAtmosphärische Spurenstoffe[CHIM.CATA]Chemical Sciences/CatalysisCAS - Climate Air and Sustainability[SDE.ES]Environmental Sciences/Environmental and SocietyFalconAerosollcsh:QD1-99913. Climate actionmixed-phase cloudsEnvironmental scienceatmospheric sulfuric-acidEnvironmental Scienceslcsh:Physics
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Preference Oriented Measurement of Advertising Response

2015

As the information overload and an extension of the mass media reduces the possibility to get the message to the target group, the firms have to increase their advertising budget to reach the same amount of ad contacts. To be sure, that they don’t waste the money, the companies more often use the instrument of pretesting the commercial campaign. The aim of this paper is to document the advantages of the conjoint-analysis (CA) as a technique for pretesting ads. To evaluate the possibility of using the CA we try in to measure in an empirical study, if informative and emotional ads have an influence on the preferences of the respondent.

Empirical researchbusiness.industryRespondentAdvertisingMarketingbusinessInformation overloadPreferenceMass mediaConjoint analysis
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