For "Most" People

This thesis is a rhetorical discourse analysis of FrP and party leader Sylvi Listhaug’s use of right-wing populist discursive strategies and rhetorical tools in Facebook posts between 08.05.21-08.05.23. This approach is used to understand how they are using populist discursive strategies on social media and to which degree social media as a platform can enable populist rhetoric and function to influence and manipulate the masses. The theoretical approach to populism in this thesis bases itself in the discursive approaches of Laclau and Wodak and emphasises how the homogenising effects of empty and floating signifiers appear in the discursive strategies characteristic of right-wing populists…