0000000000626700
AUTHOR
F Sgroi
Marketing Strategies the Agrifood Products
Agri-food production represents the specific character of an area. Food and wine culture derives from this production and is a distinctive element and an important asset for the area, with important repercussions in other sectors of the economy: industry, commerce, tourism, research. Agri-food heritage is constantly evolving, and there are frequent cases of imitation products sold in non-European markets. To combat this phenomenon, the European Union has sought to reduce this risk by granting quality marks to products that demonstrate specific links to their places of origin. The objective of this work is to analyze the motivations, benefits, and costs associated with the recognition of a l…
Company Competitiveness as a Variable Success Strategy for the Territory and the Environment
Supporting the fortunes of the Made in Italy agri-food brand are the best quality products which can be found throughout the Italian territory and which, in many cases, derive from Southern Italy, with a particularly interesting role assumed by Campania and Sicily.The Sicily Region boasts a varied and peculiar food and wine heritage, especially from a qualitative point of view, the Born in Sicily brand, made with excellent raw materials which constitute and support the development of important production lines within the agro-industrial sector.Among the most important food industries in Italy and on the island, there are some operating in the confectionery industry. Today the fast-growing c…