0000000000628162

AUTHOR

Moritz Angelsberger

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Antecedents of International Opportunity Recognition in Born Global Firms

2017

ABSTRACTInternational opportunity recognition has become an important field of research in recent years. This study deals with the effects of entrepreneurial alertness, systematic search, prior knowledge, and social networks on first-time international opportunity recognition of entrepreneurs inside born global firms. In order to answer this research question, a quantitative survey within born global firms was conducted. The empirical results demonstrate that entrepreneurs of born global firms tend to recognize the first international opportunity through a combination of entrepreneurial alertness and systematic search. Furthermore, network relationships are essential for entrepreneurs withi…

MarketingQuantitative surveyEntrepreneurshipEconomic growthField (Bourdieu)05 social sciencesAlertnessOrder (exchange)0502 economics and business050211 marketingBusinessMarketingResearch question050203 business & managementSystematic searchJournal of Promotion Management
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