Amarelli's Industry 4.0 Transformation with IoT and Digital Advertisement: Optimizing Operations and Engaging Customers

This paper presents a vertical IoT solution for Amarelli, a licorice producing company, aiming to optimize their operations and enhance their customer engagement through the integration of IoT technology, Enterprice Resource Planning (EPR) system, e-commerce and social media advertising. The proposed solution includes several key components, such as IoT-enabled production monitoring, warehouse monitoring, RFID tracking, and real-time data analysis. The solution also integrates an ERP system, to provide business intelligence and e-commerce combination to enhance online presence and customer engagement through social media advertising. This vertical solution will enable Amarelli to improve ef…