Exploring Music Video Experiences and Their Influence on Music Perception

Streaming music videos on the internet is an increasingly popular music listening activity that has remained virtually unexplored within music psychology. Studies of the role of music in film, as well as empirical research investigating the influence of audio-visual media and memory, have shown that visual information can have a profound effect on how music is perceived and remembered. The current study aimed to create a framework for understanding music video (MV) experiences by finding out when and why individuals choose to engage with this form of media, how these experiences contribute to the perception of musical meaning and influence affective outcomes, and whether these effects carr…