0000000000648257
AUTHOR
Eva-maría Caplliure
Buying private label in durables: Gender and other psychological variables
Abstract In the context of durables, this paper analyzes some key psychological variables identified in convenience goods literature, for individuals facing private label purchase decisions: private label attitude, price consciousness, brand consciousness and involvement with the product. The role of gender in the relationships among those variables is also examined. On two different durables and with a sample of 432 individuals, all the proposed relationships are significant, except for price consciousness. Additionally, some gender differences among those relationships appear. Data suggest that being a woman (not a man) plays a key role in private label purchase intention.
eWOM on Travel Agency Selection: Specialized versus Private Label
In the travel industry, electronic word of mouth (eWOM) elicits a major influence on consumers’ decision making. Travel retailers are facing the new challenges derived from the different nature of their competitors—big hypermarkets, for instance, are extending their brands to travel services—and the challenges derived from online comments that consumers have access to. With a sample of 263 tourists, and using a fuzzy-set qualitative comparative analysis data analysis, this paper shows how the selection between a specialized travel agency and a private label (PL) agency is influenced by five factors: the usefulness attached to online reviews by users and the valence of those online reviews, …
Work–life balance and firms: A matter of women?
Abstract The work–life balance (WLB) literature reports a positive relationship between the presence of female workers in firms and the implementation of WLB measures. Examining these findings from an alternative methodological perspective, this study adopts a fuzzy-set approach to analyze empirical data from 87 Spanish SMEs. The study's main finding is that the presence of women does not determine the level of implementation of WLB policies. Conversely, the absence of women does seem to determine the absence of such policies. Likewise, the absence of organizational commitment to WLB leads to the absence of WLB policies.
Store Brands in Tourist Services
A current trend in retailing is the use of a brand extension strategy by supermarkets and hypermarkets, which enhances the store brand’s presence in a growing number of product categories. In the travel services domain, research on store brand extension is scarce. This research paper aims to fill in a gap on brand extension of current traditional store brands to travel services. Based on a sample of 608 individuals, our findings suggest that the likelihood of choosing a travel service offered by a local retailer (hypermarket/supermarket) is directly and positively conditioned by (1) the individual’s overall attitude towards store brands, (2) customer perception of the retailer’s trustworthi…