German Marathon Runners' Opinions on and Willingness to Pay for Environmental Sustainability

Research on sustainability and/in sport and, specifically, on the ecological aspects of participatory sporting events is still very scarce despite the recognition these topics have received by actors like, for instance, the European Commission and the United Nations. Against this backdrop, this paper sheds light on a field that is virtually uncharted in academic research, which is the environmental attitudes and willingness to pay for environmental sustainability of participants in participatory sporting events in Europe. In collaboration with the organizer of the Frankfurt Marathon, a study was conducted with a specific focus on German (speaking) marathon runners. In total 1764 data sets w…