0000000000670877

AUTHOR

Dubravka Saulan

showing 2 related works from this author

Emetteur, récepteur et simulacre : questions d'affiches publicitaires

2014

This paper analyzes the concepts of simulacrum, adresser and adressee in the field of advertising. The latter is discussed in a semiotic and linguistic perspective. Inspired by the concept of semiosphere and other sociological perspectives, we study the simulacrum and its representation in the advertising discourse. To do so, we had to take into account the adressee of the advertising messages through intentionality and subjectivity issues, or, in other words, through the questions of interpretation.

simulacresign[SHS.INFO]Humanities and Social Sciences/Library and information sciencesspaceadresser[SHS.LANGUE] Humanities and Social Sciences/Linguistics[SHS.INFO] Humanities and Social Sciences/Library and information sciencesespacesimulacrumémetteur[ SHS.LANGUE ] Humanities and Social Sciences/Linguistics[ SHS.INFO ] Humanities and Social Sciences/Library and information sciences[SHS.LANGUE]Humanities and Social Sciences/Linguisticsadvertisingrécepteurpublicitéadressee
researchProduct

Hrvatski prijevodi Jarryjeva Kralja Ubua (Traduction croate de Ubu Roi d’Alfred Jarry)

2014

ACL internat; International audience; no abstract

traductionUbu RoiAlfred Jarry[ SHS.LANGUE ] Humanities and Social Sciences/Linguistics[SHS.LANGUE]Humanities and Social Sciences/Linguistics[SHS.LANGUE] Humanities and Social Sciences/LinguisticsCroate
researchProduct