6533b82afe1ef96bd128c8d0

RESEARCH PRODUCT

Emetteur, récepteur et simulacre : questions d'affiches publicitaires

Dubravka Saulan

subject

simulacresign[SHS.INFO]Humanities and Social Sciences/Library and information sciencesspaceadresser[SHS.LANGUE] Humanities and Social Sciences/Linguistics[SHS.INFO] Humanities and Social Sciences/Library and information sciencesespacesimulacrumémetteur[ SHS.LANGUE ] Humanities and Social Sciences/Linguistics[ SHS.INFO ] Humanities and Social Sciences/Library and information sciences[SHS.LANGUE]Humanities and Social Sciences/Linguisticsadvertisingrécepteurpublicitéadressee

description

This paper analyzes the concepts of simulacrum, adresser and adressee in the field of advertising. The latter is discussed in a semiotic and linguistic perspective. Inspired by the concept of semiosphere and other sociological perspectives, we study the simulacrum and its representation in the advertising discourse. To do so, we had to take into account the adressee of the advertising messages through intentionality and subjectivity issues, or, in other words, through the questions of interpretation.

yearjournalcountryeditionlanguage
2014-01-01
https://shs.hal.science/halshs-01278975