Search results for "simulacrum"

Hyperreality and Simulacrum: Jean Baudrillard and European Postmodernism

2017

The aim of this paper is to present and explore one of the most fundamental concepts of postmodernity, that is, Jean Baudrillard’s elaboration of the ideas of hyperreality and simulacrum that characterise today’s global consumer culture in which the image of the product is more significant that the product itself. Some attention has also been devoted to European postmodernism, Jean-François Lyotard’s concept of the postmodern articulated in his renown book, The Postmodern Condition, in particular, and the merging of high and popular cultures to form consumer culture of late capitalism.

Mobile - käyttöliittymä Michel Butorin tekstikoneeseen

2014

Emetteur, récepteur et simulacre : questions d'affiches publicitaires

2014

This paper analyzes the concepts of simulacrum, adresser and adressee in the field of advertising. The latter is discussed in a semiotic and linguistic perspective. Inspired by the concept of semiosphere and other sociological perspectives, we study the simulacrum and its representation in the advertising discourse. To do so, we had to take into account the adressee of the advertising messages through intentionality and subjectivity issues, or, in other words, through the questions of interpretation.

The politics of money utopias : methodological utopian explorations of the Banjar and the Neocracy

2022

Methodological utopianism is used to explore the potential of money via two examples, making use of simulacrum case study research. These examples are the Banjar, a traditional Balinese governance and currency system; and the Neocracy, a real cryptocurrency system. Both are considered through an integralist positioning with implications for practical utopianism and economic evaluation of community currency systems. Backgrounds on utopian studies, and money are given for contextualization of our approach. We take a heterodox economic position and use the “archaeological” approach of utopian thought. The simulacrum case study is introduced as a tool to foster political imagination about possi…