0000000000672182

AUTHOR

Jeļena ŠAlkovska

showing 3 related works from this author

Marketing and Logistics Cooperation Problems in Latvian Companies

2014

Abstract The given article analyses the discrepancies in the tasks of marketing and logistics and cooperation problems between these two areas within a company, as well as defines the role of these disciplines in the common system of business management. The authors point out the necessity of effective cooperation of marketing and logistic resulting in efficiency growth of the company and in improvement of competitiveness by means of collaboration synergy. Authors propose the results of the inquiry carried out in Latvian companies, revealing the most popular models of integration of marketing and logistics within the company and main cooperation problems between the departments of marketing…

Return on marketing investmentHumanitarian Logisticsmedia_common.quotation_subjectcooperationIgnoranceLogisticsMarketing managementEconomicsGeneral Materials ScienceMarketingMarketing researchmedia_commonMarketingcompetitivenessLatvian companieslogisticsbusiness.industryconsumerLatvianConsumerMarketing mixMarketing strategylanguage.human_languageCompetitivenessCooperationmarketinglanguage:SOCIAL SCIENCES::Business and economics [Research Subject Categories]businessProcedia - Social and Behavioral Sciences
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ACTUAL PROBLEMS OF ENTERPRISES’ MARKETING MANAGEMENT

2021

The purpose of this paper is to provide an overview of the most current problems and issues in marketing management. As all enterprises deal with various difficulties in their business planning, implementation and control, these issues and problems have to be recognized, dealt with, and solved. Most of the business strains will have a lot to do with diverse marketing aspects, as marketing is the main link between enterprises and their markets and customers; strategically mappedand implemented marketing helps to create competitive advantage and pave the way for success, but different problems can endanger firms’ marketing process, thus in today’s volatile business environment marketing execu…

Return on marketing investmentMarketing managementDigital marketingbusiness.industryBusiness marketingGeneral Earth and Planetary SciencesMarketingbusinessMarketing researchMarketing strategyMarketing mixMarketing scienceGeneral Environmental ScienceRegional Formation and Development Studies
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Integrētā mārketinga komunikācija: Promocijas darba (monogrāfija) kopsavilkums

2016

Elektroniskā versija nesatur pielikumus

Integrated marketing communicationSabiedriskās saskarsmesEkonomikaProduktu realizācijas veicināšanaProduct sales promotionInteractive marketing communicationTiešās mārketinga komunikācijasSinerģijas efektsSponsorēšanaAdvertisingPublic communicationsDirect marketing communicationIntegrētā mārketinga komunikācijaReklāmaInteraktīvās mārketinga komunikācijas
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