0000000000682038

AUTHOR

Nathalie Beatrice Chinje

showing 2 related works from this author

Continuous mobile banking usage and relationship commitment – A multi-country assessment

2015

Although conducting banking transactions via mobile phones, smart phones and tablets has become popular in many countries, major gaps exist in our understanding of those who use this technology, particularly how experienced users perceive mobile banking. Drawing from the literature on mobile banking adoption, continuous usage behavior and post-adoption of technology behavior, the authors shed light on the nature of experienced mobile banking users’ relationship commitment (RC) with their bank and personal finances. The study reveals changes in commitment and shows that mobile banking offers substantial added value to users. Overall, this research will help managers better understand the imp…

MarketingMobile bankingbusiness.industryDistribution management systemCustomer relationship managementmobile banking continuous usageBrand managementSouth Africapost-adoptionSMS bankingAdded valueRetail bankingBusinessMarketingta512FinanceFinancial servicesFinlandrelationship commitment
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Consumers' perceptions of mobile banking continuous usage in Finland and South Africa

2015

This study examines continuous usage behaviour related to mobile banking (m-banking) among consumers living in Finland (FI) and South Africa (ZA). The study investigates three post-adoption behavioural consequences - namely, trust, satisfaction and word of mouth. Using purposeful sampling techniques, we found that trust plays a significant role in promoting continuous usage of m-banking. In general, the respondents reported high levels of trust in m-banking technology and were satisfied with the m-banking application and services. In addition, convenience, user friendliness and speed emerged as the main sub-topics related to satisfaction. In most cases, the convenience of using m-banking do…

Customer retentionComputer Networks and Communicationsmedia_common.quotation_subjectmature marketWord of mouthm-bankingUser friendlinessSouth AfricaManagement of Technology and InnovationPerceptionmobile bankingMarketingword of mouthEmerging marketsta512Finlandmedia_commonMobile bankingelectronic financee-financesatisfactionAdvertisingtrustComputer Science ApplicationsPurposeful samplingluottamusemerging marketCustomer satisfactionBusinessFinanceInternational Journal of Electronic Finance
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