0000000000724649

AUTHOR

Emilia H. Lopera-pareja

Media’s portrayal of CAM: Exploring 40 years of narratives and meanings in public discourse

The media are a key element in being able to assess how the climate of public opinion regarding Complementary and Alternative Medicines (CAM) has evolved over the years. The aim of this study is to explore the variation of the media representations along 40 years (1979–2018) in Spanish newspapers to assess if the press has contributed to legitimise, delegitimise or maintain the status quo of these therapies. From quantitative and qualitative approaches, we evaluate the media attention, the narratives, linguistic terms and tone used, and the relations between them. Results indicate the media reporting on CAM has remained relatively stable during the first 37 years (1979–2015) of the study, …

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sj-docx-1-ijpp-10.1177_19401612211047587 - Supplemental material for Media and Science Policy: Who Influences Whom Regarding Complementary and Alternative Medicines Regulation

Supplemental material, sj-docx-1-ijpp-10.1177_19401612211047587 for Media and Science Policy: Who Influences Whom Regarding Complementary and Alternative Medicines Regulation by Lorena Cano-Or��n and Emilia H. Lopera-Pareja in The International Journal of Press/Politics

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Media and Science Policy: Who Influences Whom Regarding Complementary and Alternative Medicines Regulation

This paper analyses the synergies between press and politics in the debate on the regulation of complementary and alternative medicines (CAM) in Spain between 1979 and 2018. We argue that longitudinal analysis and comparison of this interaction and synergy reveal how the mainstream discourse has shifted. We use a dataset of news ( N  =  2,059), a news sample ( n  =  325) and a dataset of parliamentary records ( N  =  86). Using both quantitative and qualitative approaches, the dynamics of the interaction between the different institutions and actors involved is assessed. Specifically, the study analyses the media and parliamentary attention to CAM issues (agenda setting), how CAM is addres…

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