0000000000724678

AUTHOR

Dag Yngve Dahle

showing 1 related works from this author

Mind anchors and heart grips: the role of HRM and LMX in internal branding

2021

Internal branding strategies, as in"selling" an organization’s brand to employees so that they will "sell" it to external stakeholders, is a common way for practitioners to get employees to activel...

Organizational Behavior and Human Resource ManagementManagement of Technology and InnovationStrategy and ManagementIndustrial relationsInternal brandingBusinessBusiness and International ManagementMarketingThe International Journal of Human Resource Management
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