6533b82efe1ef96bd129267a

RESEARCH PRODUCT

Mind anchors and heart grips: the role of HRM and LMX in internal branding

Dag Yngve DahleSivert Skålvoll Urstad

subject

Organizational Behavior and Human Resource ManagementManagement of Technology and InnovationStrategy and ManagementIndustrial relationsInternal brandingBusinessBusiness and International ManagementMarketing

description

Internal branding strategies, as in"selling" an organization’s brand to employees so that they will "sell" it to external stakeholders, is a common way for practitioners to get employees to activel...

https://doi.org/10.1080/09585192.2021.1931407