6533b82efe1ef96bd129267a
RESEARCH PRODUCT
Mind anchors and heart grips: the role of HRM and LMX in internal branding
Dag Yngve DahleSivert Skålvoll Urstadsubject
Organizational Behavior and Human Resource ManagementManagement of Technology and InnovationStrategy and ManagementIndustrial relationsInternal brandingBusinessBusiness and International ManagementMarketingdescription
Internal branding strategies, as in"selling" an organization’s brand to employees so that they will "sell" it to external stakeholders, is a common way for practitioners to get employees to activel...
year | journal | country | edition | language |
---|---|---|---|---|
2021-06-02 | The International Journal of Human Resource Management |