A conjoint analysis of customers' preferences for e-banking channels
Internet has transformed the manner in which banks interact with the customers. The purpose of the paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect the relative importance of usage attributes, i.e., payment type, transaction size, motivation to use and rate of urgency. Conjoint analysis was applied to estimate utilities for these attributes and to determine the existence of consumer groups with similar preference profiles. Furthermore, our study shows that the most preferred combination of utilities are customers preference to use payment portal, for 'paying bills' o…
Which are online shopping determinants Analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India
Online shopping is growing day by day with the help of technology and customer support. Provided that India is the second largest country in terms of internet users, the purpose of the study is to examine online shopping determinants. This topic is original and up to date not only from the academic point of view, but also from the practical one. Indeed, to attract internet users to the online shopping, retailers need to understand the drivers of such phenomenon. In order to reach the goal, primary data was collected through a questionnaire survey wherein judgemental sampling method has been used. Then an exploratory factor analysis was performed. Results highlight that 'ease of use and conv…
Human resource development and spiritual intelligence: an investigation amongst management students in Delhi NCR
The study seeks to investigate the relationship between spiritual intelligence and its relative impact on students' academic performance. Several studies link SI with intellectual development. This study aims to analyse the phenomenon of spiritual intelligence (SI) within the framework of human resource development (HRD) research. Qualitative and quantitative data were analysed. The study was conducted among management students residing in Delhi NCR. The findings confirm that spiritual quotient factors are applicable in the Indian context. In addition, the study reveals that the spiritual quotient is significantly correlated with academic performance. The study uses the scale developed by K…
Buying Intention, Acceptability and Frequency of Purchase: Analyzing their Determinants using SEM
Considering the growing relevance of Indian retail sector, this research aims to study the consumer buying behaviour towards national brands (NB). More in detail, this research shall explore the determinants of buying intention, acceptability and frequency of purchase developing a model for consumer buying behaviour toward NB. A structured questionnaire was provided to the respondents across Delhi (National Capital Region). At the first stage, exploratory factor analysis (EFA) has been used to test dimensionality of the data with the aim to produce a set of items reflecting the meaning of the relative construct. Then, structural equation modelling (SEM) has been implemented using AMOS in or…
Determinants of Consumer's Buying Behavior for digital products in Trade Fair
The purpose of this study is to examine the factors which have an effect on the intention to shop digital products at the India International Trade Fair. The study comprises both qualitative and quantitative analysis of the buying behaviour of consumers who visit trade fair. For this, a sample of 160 respondents has been taken by using non-random convenience sampling method. The key factors, i.e., value for money (price and quality), brand awareness and service utility were identified and analysed through the use of factor analysis. Findings point out that value for money and brand awareness are the most important variables that influence decision of consumers to shop at trade fair. The stu…