0000000000732956
AUTHOR
Josef Windsperger
showing 2 related works from this author
New Developments in the Theory of Networks: Introduction
2010
The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. It has become a very important research field in organizational economics, organization theory and strategic management in the last decade.
The choice of master international franchising – A modified transaction cost model
2022
Abstract This study develops and tests a novel transaction cost model of master international franchising. Based on data from international franchise firms headquartered in six countries, we show that master international franchising is the franchisor’s preferred governance mode under the following conditions: large bilateral franchisor’s and franchisees’ transaction-specific investments, high institutional uncertainty and high behavioral uncertainty. Our model extends the literature by presenting a modified transaction cost model of master international franchising that investigates the bonding effect of bilateral transaction-specific investments and environmental uncertainty as determinan…