L’indépendance du franchisé : facteur de réussite de la franchise ?

Franchisee’s entrepreneurial orientation dimensions and performance. Evidence from France

Franchisee’s performance has been frequently positively related to entrepreneurial orientation (EO), but the EO is a multidimensional concept and the interest of the literature on the dimensionalit...

Understanding franchisee performance : The role of the franchisee’s autonomy, affective commitment to the network and innovativeness

Purpose The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance. Design/methodology/approach A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis to test the hypothesised relations between autonomy, affective commitment, innovativeness and performance. Findings According to the authors’ findings, …