6533b836fe1ef96bd12a1c09

RESEARCH PRODUCT

Franchisee’s entrepreneurial orientation dimensions and performance. Evidence from France

Eugenia Ruiz-molinaCatherine Chastenet De GéryEnrico CollaMartine Deparis

subject

MarketingEconomics and EconometricsEntrepreneurial orientationBusiness administration0502 economics and business05 social sciences050211 marketingBusinessBusiness and International ManagementCHAID050203 business & management

description

Franchisee’s performance has been frequently positively related to entrepreneurial orientation (EO), but the EO is a multidimensional concept and the interest of the literature on the dimensionalit...

https://doi.org/10.1080/09593969.2020.1768576