0000000000744597

AUTHOR

Valeska V. Geldres-weiss

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Exhibitors’ Performance at International Trade Shows: Does Export Firms’ Experience Matter?

2021

A myriad of combinations of organizational characteristics is more likely to be successful than a limited number. To test this, we conducted an analysis comparing a variables’ single effect with th...

MarketingSingle effectConfigurational analysisBusinessIndustrial organizationTest (assessment)Journal of Promotion Management
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