Exhibitors’ Performance at International Trade Shows: Does Export Firms’ Experience Matter?

6533b82ffe1ef96bd1294fe8

RESEARCH PRODUCT

Exhibitors’ Performance at International Trade Shows: Does Export Firms’ Experience Matter?

Valeska V. Geldres-weiss Joaquín Monreal-pérez Skania L. Geldres-weiss Skania L. Geldres-weiss

subject

Marketing Single effect Configurational analysis Business Industrial organization Test (assessment)

description

A myriad of combinations of organizational characteristics is more likely to be successful than a limited number. To test this, we conducted an analysis comparing a variables’ single effect with th...

year	journal	country	edition	language
2021-10-10	Journal of Promotion Management

https://doi.org/10.1080/10496491.2021.1989543

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