Entrepreneurial Opportunities Created by Electronic Grocery Shopping

Current trading of daily consumer goods, groceries, is based on large chain masters as co-ordinators and extensive use of small companies as subcontractors, stores as customer front-ends and self-service as means for picking-up and home delivery of the goods. Our research aims at sketching what will be their role in the age of Internet storefronts and seamlessly interlinked information system. We use task analysis to reveal the areas of opportunities created for entrepreneurs by changing industry operations and structure. The analysis is based on literature on entrepreneurs, explorative survey on EGSs (Electronic Grocery Shops) around the world on the Internet, and on the experiences of the…