0000000000757339
AUTHOR
Pauline Lacom
Proposal of a Modelling of the Innovation Process in an International Manufacturing Company
Nowadays, to cope with the competition, and to ensure the durability of their activities, companies have to be able to innovate. Manufacturing companies operating in a B2B market often perceive innovation as a technological result. However, innovation is often more characterized as a process. The needs of the users, and not only the technology, can achieve innovation. In this context, our paper intends to determine how to involve better the users in the innovation process of an international manufacturing company, which is, according to us, representative of the current manufacturing companies. The aim of our research paper is to help manufacturing companies to manage innovation led by user…
Proposal of an innovation framework in an international manufacturing company
Nowadays, companies have to innovate to cope with competition. Several types of innovation exist and have been studied for decades by many authors. However, not many types of innovation are really set up in manufacturing companies operating in a B2B market, and even less the innovation led by users. As far as we know, the specific features of innovation in companies operating in a B2B market have not been greatly studied. Thus, managing innovation in these companies becomes a challenge. The aim of our paper is to analyze the types of innovation which are really set up in a manufacturing company. We also propose an innovation framework. An exploratory experimental study in an international m…