Ex-Ante Business Model Evaluation Methods: A Proposal of Improvement and Applicability

[EN] Purpose: The purpose of this paper is to choose the best method for ex ante business model evaluation, improve it and provide a framework to put it into practice. Design/Methodology/Approach: After an in-depth review, we chose the best method for ex ante business model evaluation, improved this method, and applied it to a real case study in which business models had been proposed for a Sustainable Smart District project. Findings: We analysed existing ex ante business model evaluation methods, justifying our choice of the best one. We improved this key question-based method by combining classic management tools and a new, promising procedure. We finally found a strong tool to improve b…