Systematic Literature Review on Customer Emotions in Social Media
Customers are human beings who express their emotions openly on social media platforms. There is a wealth of social media data that companies can make use of to improve their business decision making and tailor their marketing strategies. In order to benefit from this, organizations need to apply computational methods, which can save time and effort rather than applying traditional consumer research approaches, such as surveys or interviews. The purpose of this study is to investigate existing computational studies on detecting consumer emotions from social media data. We conducted a systematic literature review on articles published in ScienceDirect, IEEE Explore, ACM Digital Library, and …
Educational Hackathon : Innovation Contest for Innovation Pedagogy
This paper addresses the educational hackthon as innovation pedagogy method for teaching fuzzy front end of innovation (FFEI) in higher education institutions (HEIs). Specifically it focuses on the process design and execution. This study is based on the idea that educational hackathons are a specific type of innovation contest aimed at teaching and learning, thus incorporating a set of design variables. Therefore, the paper reports a case study according to those variables in HEI teaching in university-industrycollaboration. This paper presents both the process description along with students’ learning and feedback, i.e. the development suggestions for the method. Presenting conclusions fo…