‘Full power despite stress’: A discourse analytical examination of the interconnectedness of postfeminism and neoliberalism in the domain of work in an international women’s magazine

Stories and images of successful career women and support for women’s advancement in working life have become hallmarks of contemporary postfeminist media culture, and especially of women’s magazines such as Cosmopolitan. While in previous research these features have been seen as signs for a new, popular feminism, more recently they have also been connected to the growing hegemony of neoliberal governance, a mode of power that ultimately aims at the economization of the social and is fundamentally exercised in and through discourse. The aim of this article is to investigate further the interconnectedness of these two phenomena, postfeminism and neoliberalism, in the domain of work, using …

Welcome to the end of the world! Resignifying periphery under the new economy: a nexus analytical view of a tourist website

Accompanying the rise of the globalized new economy, the heritage tourism industry is expanding ever further into the global peripheries. One such ‘peripheral’ site is Samiland, home of the indigenous language minority Sami people, in the north of Lapland. Here, tourism is emerging as an opportunity for the Sami to challenge their longstanding marginalization by mobilizing the periphery and signifying their peripheralized identities in new ways. These processes may look encouraging but they call for critical interrogation. To gain a deeper insight into these processes, the present study draws on a nexus analytical approach combining discourse analysis and ethnography to examine an illuminat…

Globalisaatiot, kontekstit ja kielentutkimus. Tutkijatapaaminen Jyväskylän yliopistossa 28.5. 2007

Hinter der blöden Kuh : Frauenbilder und das Frausein in Dagmar Chidolues Roman "Blöde Kuh"