0000000000773267

AUTHOR

Anna Badenhop

showing 1 related works from this author

Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity

2021

Online shopping for food products is quickly accelerating worldwide, particularly following the impact of COVID-19 pandemic. Most e-grocers are multichannel supermarkets that have developed the onl...

Marketing0303 health sciences2019-20 coronavirus outbreakCoronavirus disease 2019 (COVID-19)030309 nutrition & dieteticsSevere acute respiratory syndrome coronavirus 2 (SARS-CoV-2)05 social sciences03 medical and health sciencesFood products0502 economics and businessPandemic050211 marketingBusinessBrand equityBusiness and International ManagementMarketingGrocery shoppingFood ScienceJournal of Food Products Marketing
researchProduct