Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity

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RESEARCH PRODUCT

Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity

subject

Marketing 0303 health sciences 2019-20 coronavirus outbreak Coronavirus disease 2019 (COVID-19)030309 nutrition & dietetics Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)05 social sciences 03 medical and health sciences Food products 0502 economics and business Pandemic 050211 marketing Business Brand equity Business and International Management Marketing Grocery shopping Food Science

description

Online shopping for food products is quickly accelerating worldwide, particularly following the impact of COVID-19 pandemic. Most e-grocers are multichannel supermarkets that have developed the onl...

year	journal	country	edition	language
2021-02-12	Journal of Food Products Marketing

https://doi.org/10.1080/10454446.2021.1894296

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